We are aware that gaining insights on the incentives and preferences of the customers/respondents regarding certain issues provides vital information for the success of our clients. For that reason, we developed extensive experience in conducting focus groups and in-depth interviews to disclose the beliefs and attitudes of the communities and segments targeted by our clients. Before the interviews, our team goes through a screening stage to make sure that the appropriate members from the targeted social classes, age groups, and economic sectors are recruited. Our specialized team is fully capable to undertake qualitative content analysis through applying both deductive and inductive coding techniques. Additionally, our team is trained in the areas of summarizing and displaying the data in order to assist our clients in conclusions verification and decision making.